{"id":15629,"date":"2008-02-21T18:48:00","date_gmt":"2008-02-21T23:48:00","guid":{"rendered":"https:\/\/hame.ink\/hameblog\/2008\/02\/21\/really-stupid-marketing\/"},"modified":"2025-09-12T07:49:44","modified_gmt":"2025-09-12T10:49:44","slug":"really-stupid-marketing","status":"publish","type":"post","link":"https:\/\/hame.ink\/blether\/2008\/02\/21\/really-stupid-marketing\/","title":{"rendered":"Really stupid marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"border-width:0\" height=\"159\" alt=\"image\" src=\"https:\/\/hame.ink\/blether\/wp-content\/uploads\/posts\/1058\/really-stupid-marketing0.jpg.webp\" width=\"190\" border=\"0\"><\/p>\n<\/p>\n<p>I laughed out loud last night when I was clicking through the music store in Windows Media Player and a Flash advert came up with a silhouetted woman waggling her arms back and forth, dancing for all she was worth. What was the banner ad for? <em>Mortgages!<\/em> Sweet f*all to do with dancing or coolness or music or&#8230; anything.<\/p>\n<\/p>\n<p>I tried with <a title=\"Replay A\/V - software that captures Web audio and video content\" href=\"http:\/\/www.applian.com\/replay-av\/index.php\">the best of my geeky powers<\/a> to capture the moving Flash version of the ad so I could post it here, but I wasn&#8217;t able. It&#8217;s just so shamelessly wrong and stupid and irrelevant that I found it funny. Not &#8220;I appreciate that company&#8217;s self-aware sense of irony&#8221; funny &#8212; because it just occurred to me that maybe that&#8217;s what they were going for, the &#8220;so bad it&#8217;s good&#8221; factor. No no. It&#8217;s just pure, misguided, bad <em>boardroomthink<\/em>.<\/p>\n<\/p>\n<p>Actually, it reminded me of a snort-through-your-nose-funny article on Cracked.com called &#8220;<a title=\"Article on Cracked.com\" href=\"http:\/\/www.cracked.com\/article_15888_if-banner-ads-were-forced-be-truthful.html\">If Banner Ads Were Forced to Be Truthful<\/a>&#8220;. While looking up the URL just now, I found that they&#8217;d parodied this exact ad.<\/p>\n<\/p>\n<p>&lt;<\/p>\n<\/p>\n<p>p&gt;<\/p>\n<\/p>\n<div class=\"blogger-post-footer\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/hame.ink\/blether\/wp-content\/uploads\/posts\/1058\/really-stupid-marketing1.jpg.webp\" alt=\"\"><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I laughed out loud last night when I was clicking through the music store in Windows Media Player and a Flash advert came up with a silhouetted woman waggling her arms back and forth, dancing for all she was worth. What was the banner ad for? Mortgages! Sweet f*all to do with dancing or coolness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-15629","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/posts\/15629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/comments?post=15629"}],"version-history":[{"count":0,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/posts\/15629\/revisions"}],"wp:attachment":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/media?parent=15629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/categories?post=15629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/tags?post=15629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}