{"id":15398,"date":"2012-06-07T07:55:00","date_gmt":"2012-06-07T11:55:00","guid":{"rendered":"https:\/\/hame.ink\/hameblog\/2012\/06\/07\/publishing-something-old-something-new\/"},"modified":"2025-09-12T07:50:14","modified_gmt":"2025-09-12T10:50:14","slug":"publishing-something-old-something-new","status":"publish","type":"post","link":"https:\/\/hame.ink\/blether\/2012\/06\/07\/publishing-something-old-something-new\/","title":{"rendered":"Publishing: something old, something new"},"content":{"rendered":"<ol>\n<li>Coffee frapputhingy in front of me: check. (One teaspoon instant, coffee, five ice cubes, one banana, two drops of French vanilla stevia liquid, equal parts soy milk and water.)<\/li>\n<li>Bowl of granola with yoghurt: check.<\/li>\n<li>New batches of soy milk and yoghurt in their respective makers: check.<\/li>\n<\/ol>\n<p>My hippie 2.0, DIY, work-from-home routine is restarted.<\/p>\n<\/p>\n<p>Yesterday I sent my copywriting in at a ridiculously early time and caught the bus to Inverness. l&#8217;d seen a &#8220;digital publishing&#8221; workshop listed in the local paper and figured I really should go to it. I wasn&#8217;t sure why, because I kind of already know how to do all that. I saw it was being put on by two guys from <a href=\"http:\/\/www.blastedheath.com\/\">Blasted Heath Press<\/a>, a digital-only imprint, and hoped it wouldn&#8217;t be a &#8220;selling from the stage&#8221; session about their services. Plus I just didn&#8217;t get the value in introducing that intermediating layer of traditional publishing back into an era when you don&#8217;t need anyone&#8217;s permission or assistance to get your work out in front of an audience.<\/p>\n<\/p>\n<p>The bus ride took a few hours, during which l read some of Philip K Dick&#8217;s <em>Ubik<\/em> on my e-reader (struck &#8212; and honoured &#8212; by some thematic similarities to my own book, <em><a href=\"http:\/\/www.hame.land\/novels\/novels\/ideainstone.php\">Idea in Stone<\/a><\/em>). As the guy who used to buy e-books then print and bind them to read offline, I am now thoroughly sold on the value and convenience of this new form, which has easily trebled the amount I&#8217;m reading &#8212; and by that I mean <em>reading<\/em>, not &#8216;screening&#8217; or skimming or whatever we call that activity that&#8217;s not really reading which we do when we&#8217;re rapaciously consuming data from the web.<\/p>\n<\/p>\n<p>The other participants were a neat group of people who came to the event from a wide range of backgrounds and for different reasons. I suppose you could call it &#8220;networking&#8221;, but it was really about community. These were all switched-on people with their own wealth of experiences, and I genuinely hoped I might be useful to them by sharing what I&#8217;ve learned &#8212; though I was quite conscious of not wanting to be the know-it-all jerk at the back of the room constantly piping in with, &#8220;Actually, I think you&#8217;ll find that&#8221;&brvbar;&#8221;<\/p>\n<\/p>\n<p>And that wasn&#8217;t really necessary here, because it quickly became apparent that <a href=\"https:\/\/twitter.com\/#!\/kylemacrae\">Kyle<\/a> and <a href=\"https:\/\/twitter.com\/#!\/allanguthrie\">Allen<\/a>, the two leaders of this event, really knew every facet of this as-yet-unpaved frontier, and their most winning quality was the honesty with which they readily admitted everything they hadn&#8217;t figured out yet &#8212; most of which no one has figured out, either.<\/p>\n<\/p>\n<p>Funnily, ironically, or whateverily, my distinguishing feature throughout the day was that I make physical books. (I&#8217;m really glad I brought a few!) It was great to be able to evangelise, not for me, but for this as a possibility for independent authors &#8212; the one piece most writers think isn&#8217;t available to them without a traditional publisher or a complicated arrangement with a print-on-demand company. Getting to contribute that perspective restored my energy for doing that work.<\/p>\n<\/p>\n<p>Speaking of energy, that&#8217;s what ultimately sold me on the notion of presses like Blasted Heath: I have limited stores of energy when it comes to strategising and taking action on the &#8220;front stage&#8221; part of my writing career. Aside from what this press offers authors in terms of proper editing and cover design, they&#8217;re working to keep abreast of all the different requirements and terms and tactics for working with organizations like Amazon, and for creating a marketing approach for a new title. That&#8217;s the part I&#8217;m worst at, where there are major cracks in the pipes that would carry &#8216;steam&#8217; to that<br \/>\nessential aspect of my business.<\/p>\n<\/p>\n<p>While readers need filters for discovering work they&#8217;d like in the vast sea of options, both traditional and independent, I can see this model working well for authors who don&#8217;t want to learn to do every single thing themselves, or who want a team of experts to help them deliver the best product and to do it effectively, upping their chances of success. I definitely recognize ways in which I scupper my chances by not doing what I &#8216;should&#8217; or shying away from the parts that make me feel queasy.<\/p>\n<\/p>\n<p>Yet the event truly wasn&#8217;t an advert for what they do; they were very forthright in showing us every step of their process, and even doing a hands-on session about how to build an e-book and list it on Amazon.<\/p>\n<\/p>\n<p>The books I write are quite different from the titles they&#8217;re representing, which are mostly crime &#8212; a mainstay of Scottish literature &#8212; so I felt very comfortable talking to them throughout the event and over a pint afterward without worrying about schmoozing. I also met the person who put the<br \/>\nevent together, as well as a couple of other authors whose compelling backgrounds I got to chat with them about.<\/p>\n<\/p>\n<p>It turned out that this publishing event was an addition to a well-established film and music development festival called <a href=\"http:\/\/www.gonorth.biz\/\">GoNorth<\/a> that&#8217;s been happening in Inverness for several years. I even got a &#8220;swag bag&#8221;, which I assumed would be full of of future recycling, but contained some CDs and a DVD of Scottish short films that I&#8217;m actually quite looking forward to checking out.<\/p>\n<\/p>\n<p>So <em>rah<\/em> for community! It was nice to get back amongst like-minded people who are up to the kinds of things I am. Perhaps that&#8217;s as, or <em>almost<\/em> as, important to an artist finding an audience.<\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/hame.ink\/blether\/wp-content\/uploads\/posts\/1311\/publishing-something-old-something-new0.jpg.webp\"><\/p>\n<\/p>\n<p>P.S. I composed this on the typewriter. Gosh it&#8217;s nice to do one thing at a time.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coffee frapputhingy in front of me: check. (One teaspoon instant, coffee, five ice cubes, one banana, two drops of French vanilla stevia liquid, equal parts soy milk and water.) Bowl of granola with yoghurt: check. New batches of soy milk and yoghurt in their respective makers: check. My hippie 2.0, DIY, work-from-home routine is restarted. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-15398","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/posts\/15398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/comments?post=15398"}],"version-history":[{"count":0,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/posts\/15398\/revisions"}],"wp:attachment":[{"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/media?parent=15398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/categories?post=15398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hame.ink\/blether\/wp-json\/wp\/v2\/tags?post=15398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}