I laughed out loud last night when I was clicking through the music store in Windows Media Player and a Flash advert came up with a silhouetted woman waggling her arms back and forth, dancing for all she was worth. What was the banner ad for? Mortgages! Sweet f*all to do with dancing or coolness or music or… anything.
I tried with the best of my geeky powers to capture the moving Flash version of the ad so I could post it here, but I wasn’t able. It’s just so shamelessly wrong and stupid and irrelevant that I found it funny. Not “I appreciate that company’s self-aware sense of irony” funny — because it just occurred to me that maybe that’s what they were going for, the “so bad it’s good” factor. No no. It’s just pure, misguided, bad boardroomthink.
Actually, it reminded me of a snort-through-your-nose-funny article on Cracked.com called “If Banner Ads Were Forced to Be Truthful“. While looking up the URL just now, I found that they’d parodied this exact ad.
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